What is the best time to post, and how is it calculated?
SHORT ANSWER
The best time to post is when your own audience is most likely to engage, and it differs by account. Good tools calculate it from your past posts’ reach and interactions rather than from industry averages.
Why averages mislead
A general "best time" mixes audiences across countries and industries. Your own data reflects your followers’ time zone and habits.
In Flomixy
Best-time suggestions come from your account’s own data and show the numbers behind them.
