What is MCP in social media scheduling?
SHORT ANSWER
MCP, the Model Context Protocol, is a standard way for AI assistants such as ChatGPT and Claude to use another app. In social media scheduling, it lets an assistant create, edit and schedule posts inside your scheduler.
Why it is different from an API key
With MCP and OAuth, you approve access in a sign-in screen. There is no key to copy, store or rotate.
What to look for
Check which actions the assistant can take and whether its posts go through your normal approval flow.